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Content Marketing: How to Get More Readers

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.  Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.

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5 Facts Prove Visual Content Is A Guaranteed Winner!

By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, TumblrPinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.

Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.

Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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Instagram Hearts Visual Content Marketing (7 Charts)

About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Branding: Is It Worth The Money?

While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Brands: 10 Charts You Need

Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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9 Facebook Research Charts for Your 2013 Marketing Plan

Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog

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69 Mobile Marketing Facts Explained (in Plain English!)

2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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Free Research: 8 Resources Every Marketer Needs

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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