The 2 Things Every Marketer Must Do

How is your marketing batting average? These 20 tactics improve your top, middle and bottom of the funnel marketing activities. (Baseball quotes)

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Small Business Branding: What Is Your Super Power?

Business Branding Superhero

Did you realize that small business branding is like having a super power? Here are 10 steps to help you develop a distinctive brand.

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Pricing: It Is NOT About The Numbers

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs  guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

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12 Tips to Improve Your Blog & Content Marketings’s Conversion Rate

Have you built traffic to your blog or content marketing but are discouraged because no one’s buying from you? While only a small percentage of your visitors will eventually purchase, the chances are that your content may not be aligned with the purchase process for your product offering. Here are twelve questions to help you determine where there’s an issue that’s preventing your prospects from purchasing.

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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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Sun Tzu’s Competitive Advice

Are you actively monitoring your competitors? Do you analyze this information and adapt your marketing plans to maximize your effectiveness? If not, you should heed the advice of the ancient Chinese military strategist Sun Tzu. Sun Tzu’s The Art of War could be a handbook for today’s marketer dealing with an ever-changing competitive environment, consumers empowered with social media publishing platforms, new emerging technologies and devices, and 24/7 news cycles. Here are three techniques to help you gain the most insights from this data.

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