Competitive marketing assessment
Listen to the Godfather: Watch Your Competitors
Posted on August 12, 2011 by Heidi Cohen in Actionable Marketing 101, Competitive Strategy | 1 Comment
Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.