Compete

Do Groupon Deals Make Sense for Merchants?

Posted on February 4, 2011 by Heidi Cohen in E-commerce, Market Research Insights, Social Media | 11 Comments

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

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Data Demons (in a good way!)

Posted on October 31, 2010 by Heidi Cohen in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.

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