Since Twitter’s social media platform is made for mobile with its 140 character snack size communications, it’s no surprise that its power users go mobile. Three out of every five active Twitter users (or 120 million participants) login using a mobile device at least once every month based on Compete data. Mobile Twitter users display different behavior that’s important for marketers to understand.
Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
Are you using Twitter effectively to drive holiday sales? With the 2012 holiday shopping season in high gear,don’t underestimate the power of social media, especially, Twitter to influence holiday sales. Here are 10 Twitter tactics and related research. Source: Heidi Cohen’s Actionable Marketing Blog
Pinterest, 2012’s social media darling, is a shopper’s heaven.
Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want. To reach your target audience and support your sales process, Pinterest is the new must-have social media option you need. Here’s a 7 step plan to build your Pinterest presence to support sales. Source: Heidi Cohen’s Actionable Analysis Blog
Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog
Is Google+ part of your brand’s social media marketing strategy? Google+ clocked in at number eight on Nielsen’s 2011 Top 10 US Social Media and Blogs list. At the time, it was roughly one seventeenth the size of top-ranked Facebook in terms of average monthly unique visitors. Yet as a marketer, you can’t ignore Google+. Heidi Cohen’s Actionable marketing Blog shows you why with new research and charts.
Is Pinterest part of your social media strategy? If not, here are three facts to make the business case for using Pinterest and five marketing tactics to improve findability (aka search optimization). Complete with eight Pinterest research charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog