Branding is more than skin deep. Branding isn’t just a superficial collection of colors, images or sounds; it’s an integral part of your offering. Regardless of whether you’re a product producer, a retailer, a media entity, a not-for-profit or a solopreneur, you’ve got a brand. To get your branding on track, here are seven questions to answer. Ideally, gather answers from across your organization to provide broader insights.