Posted on May 23, 2019 by Heidi Cohen in Social Media |
Does social media builds real life relationships? Use this social media case study and tips to take your social media connections offline.
Posted on March 8, 2018 by Heidi Cohen in Marketing |
Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.
An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.
Posted on February 27, 2013 by Heidi Cohen in Content Marketing |
Content marketing focuses on customers’ needs. Content marketing tells stories, offers useful purchase information, improves product usage, and entertains. Without being promotional, content marketing effectively achieves business goals by building brand reputation, persuading prospects to buy, and retaining customers
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Posted on June 28, 2011 by Heidi Cohen in Social Media |
Social media has a public enemy number one. Unlike the old time movies where the good guys wore white and the bad guys wore black, on social media platforms it’s not always clear. Further, there’s no ominous music to give you a clue that the bad guy just entered the ecosystem. Has your social media has been affected by public enemy number one? If you’re not sure, here are three telltale signs to check.
Posted on October 30, 2010 by Heidi Cohen in Social Media |
Marketers have more social media network options than Facebook. Ravelry, a community of over 600,000 knitters, crocheters and spinners, is one example. Here are 7 marketing lessons for using niche sites.