Do You Know Your Marketing ABCs?
Posted on August 30, 2011 by Heidi Cohen in Marketing, Marketing Resources | 4 Comments
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
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Does Your Digital Marketing Contain These 5 Building Blocks?
Posted on July 15, 2011 by Heidi Cohen in Marketing |
Do your digital marketing plans incorporate these five crucial building blocks? The proliferation of technology platforms and marketing options can be confusing when plotting your business’ course. The newest shiny business tool can sometimes blind marketers. As a result, it can be difficult to ensure your marketing plans contain the most relevant and effective components. To help you keep your digital marketing on course to achieve your firm’s objectives, here are the five major elements to integrate into your plans and why you need each one.
Pimp My Tweet
Posted on March 11, 2011 by Heidi Cohen in Communication, Social Media |
Many businesses view Twitter as a one-to-many broadcast platform Despite this, tweets, as a form of social media communication, aren’t about you or your firm! While Twitter communications exchanges at their core, these discussions are about adding to the social media community, not pushing your latest marketing promotion. Here are ten guidelines to help you get your Twitter promotion on track.
Tags: Communications, hashtags, Promotion, Twitter
How to Create Social Media Guidelines
Posted on February 16, 2011 by Heidi Cohen in Communication, Social Media | 8 Comments
With expanded use of social media, it’s surprising, after three years, that only half of organizations adopt social media guidelines. Why is this important? Because having a set of social media guidelines is evidence that a company understands how communications have evolved. Here are 5 social media guidelines that every firm can use and 5 steps to create a set of social media guidelines for your firm.