Coca Cola

15 Summer Branding Tips Your Business Needs

Posted on July 8, 2016 by Heidi Cohen in Branding | 4 Comments

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

Tags: B2B, B2C, Coca Cola, GE, IBM, New York Health and Racquet Club, Summer Brand Tips, Taco Bell

Social Media Does Not Drive ROI [Research]

Posted on March 27, 2013 by Heidi Cohen in Social Media | 3 Comments

On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog