CliffNotes Approach to Editorial Calendar

Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog can be the victim of a storm. Once you decide to publish a blog and build an audience you’ve created a media entity with a responsibility to your readers and community to keep a regular publication schedule. Once you stop, your blog is at risk of freezing over because it’s easy to tell yourself it’s only another day and no one will notice. Source: Heidi Cohen’s Actionable Marketing Blog