ClickZ
How To Create Must-Read Recurring Content Columns
Need to attract and build reader expectations? Add newspaper inspired columns. 5 recurring content column types and examples.
Blog Community: 5 Types of People Your Blog Needs
Don’t blog alone. Use your blog community for 5 key blog post creation elements: ideation, writing, editing, non-editing processes and distributing.
5 Never-Fail Tips To Keep Creating Awesome Blog Content
Want to keep your ideas for blog posts flowing? Then check out these 5 never-fail tips to keep creating awesome blog content. Contains examples & tools.
Blog Content Curation: Your New Blog BFF
Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examples included.
Content Marketing’s 3 Rules: Location, Location, Location
Has your content marketing ever performed below expectations? If so, the answer may be found in the old real estate adage, location, location, location. As an experiment, last Monday, two of my articles were published in two different digital marketing focused content sites, namely ClickZ and my blog. Here are the results and the related tactics to help you improve the effectiveness of your content marketing.
Are You Practicing Spaghetti PR?
Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.
How To Get And Keep Media Attention
As a ClickZ writer, I get a lot of attention from PR folks many of whom don’t take the time to do the basics first! In their rush to get media space, they forget that the writer has needs and goals that may be different from those of their client. Here are 10 suggestions to get media attention. Please read on …
