Clayton Christensen

Why You Need To Create A Convincing Marketing Persona Backstory

Posted on February 10, 2021 by Heidi Cohen in Content Marketing, Marketing | 4 Comments

Why You Need To Create A Convincing Marketing Persona Backstory

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

Tags: Backstory, Clayton Christensen, Loyalty Loop, marketing persona, Theodore Levitt

Marketing Audience Definition: What You Need To Know

Posted on September 11, 2020 by Heidi Cohen in Audience, Customer |

Who's in your audience

Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.

Tags: Amy Landino, Audience, BIO Approach, Clayton Christensen, Employee, Jeff Rohrs, Peter Drucker, target audience, Theodore Levitt, Tom Webster, Total Marketing Audience