Christopher S. Penn

Voice Marketing: The How To Guide You Need To Be Competitive

Posted on May 3, 2021 by Heidi Cohen in Marketing, Voice | Leave a comment

Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples.

Tags: Alexa Skills, BIO Audience Approach, Bradley Metrock, Chompers, Christopher S. Penn, Clifford Nass, eMarketer, Geoffrey Moore, Gimlet Media, Google Actions, Jen Lehner, McKinsey, Peter Drucker, Project Voice, Technology Adoption Life Cycle Curve, Wally Brill

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

Tags: Andy Crestodina, audio, Blogging Belief Busted, Bruce Clay, Buffer, Christopher S. Penn, CMWorld, Content Optimization, Content silos, Jimmy Daly, Marcus Sheridan, Moz, Orbit Media, Photo, Rand Fishkin, Seismic Content Marketing Shift, Social Media Examiner, Sustainable Content, Triskaidelkaphobia, Voice

The Top Content Marketing World Presenters You Need To See

Posted on August 30, 2019 by Heidi Cohen in Content Marketing |

Top Content Marketing World Presenters -Conference Blog Posts

Want the inside scoop on which Content Marketing World presenters you need to meet and hear? Get help from the speakers in their own words.

Tags: AJ Huisman, Amanda Changuris, Amy Higgins, Andrea Fryrear, Andrew and Pete, Andy Crestodina, Ann Handley, Annie Granatstein, Ardath Albee, Ashley Zeckman, Ben H. Rome, Bernie Borges, Buddy Scalera, Carla Johnson, Carlos Abler, Carmen Hill, Christoph Trappe, Christopher S. Penn, CMWorld, Content Marketing World Presenters, Danny Codella, Dennis Shiao, Donna Moritz, Drew McLellan, Eli Schwartz, Erika Heald, Gary Gerber, George Stenitzer, Ian Anderson Gray, Ian Cleary, Jacquie Chakirelis, Jason Schemmel, Jay Acunzo, Jay Baer, Jeff Coyle, Joe Lazauskas, Joe Pulizzi, Jonathan Crossfield, Jonathan Kranz, Kristina Halvorson, Lee Odden, Maliha Aqeel, Margaret Magnarelli, Michael Weiss, Mitch Joel, Monica Chaudhari, Pam Didner, Pamela Muldoon, Sarah Mitchell, Selest Lunsford, Tamsen Webster, Tim Brunicardi, Tom Webster, Viveka von Rosen, Zontee Hou

5 Reasons Why Your CMO Needs Artificial Intelligence Now

Posted on July 23, 2019 by Heidi Cohen in Marketing, Marketing AI |

Wonder whether your CMO needs Artificial Intelligence now? This article explains the data problem AI solves and provides solutions and case studies to make the case to your C-suite.

Tags: AI, Artificial Intelligence, Cal Al-Dhubaib, Carl Schmidt, Christopher S. Penn, Cleveland Museum of Art, CMO Survey, Elle Woulfe, Eric Colson, Global Datasphere, IDC Research, Jessica Miller, Katie Robberts, Pandata, Sara Hocking

The Definitive Solopreneur Content Curation Guide

Posted on March 28, 2018 by Heidi Cohen in Content Curation, Content Marketing |

Are you a one person business or department trying to keep your content marketing going? Use solopreneur content curation to streamline your content creation process. You have the choice of 3 key curation formats to supply your audience with useful information. Examples included.

Tags: Aaron Orendorff, Andy Crestodina, Christopher S. Penn, Gini Dietrich, Hubspot, Karen Templer, Mitch Joel, Scott Monty, Steve Rayson, The Week

How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Posted on November 14, 2017 by Heidi Cohen in Content Curation, Content Marketing | 1 Comment

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.