Christopher S. Penn

The Top Content Marketing World Presenters You Need To See

Top Content Marketing World Presenters -Conference Blog Posts

Want the inside scoop on which Content Marketing World presenters you need to meet and hear? Get help from the speakers in their own words.

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5 Reasons Why Your CMO Needs Artificial Intelligence Now

your CMO needs artificial intelligence

Wonder whether your CMO needs Artificial Intelligence now? This article explains the data problem AI solves and provides solutions and case studies to make the case to your C-suite.

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The Definitive Solopreneur Content Curation Guide

solopreneur content curation

Are you a one person business or department trying to keep your content marketing going? Use solopreneur content curation to streamline your content creation process. You have the choice of 3 key curation formats to supply your audience with useful information. Examples included.

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation Plan

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.

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How To Use 2018 B2B Content Marketing Trends To Improve Results

Use 2018 B2B content marketing trends to show you how to improve your content marketing based on best-in-class marketers.

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Can One Trick Pony Content Deliver On-going Results For You?

One Trick Pony Content

Want to craft amazing content marketing and blog posts with limited work? Then try One Trick Pony Content. It uses an established content format.

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Social Media: How to Deepen Participant Relationships

Build relationships

Despite its engagement focus, social media can be a difficult environment in which to build deep, long-term customer relationships. Most social media participants fall into the 90% join but lurk, 9% do something easy such as sharing where limited effort or investment is required and 1% are your advocates. As a result, it’s difficult to continue these relationships outside social media to generate yield profitable revenue. Here are twelve ways to build your email house file to extend relationships and drive conversions. Source: Heidi Cohen’s Actionable Marketing Blog

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Can Social Media Make You a Super Hero?

While The Green Lantern aims to satisfy our summer craving for action, adventure movies, as kids, we read about The Green Lantern and other super heroes in comic books and fantasized what it would be like to have their special powers. Social media gives us the power to make a difference in ways that are super. Here are three super hero traits and three ways that social media can make you a super hero.

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