Cause marketing

How to Attract Customers: Show You Care

Posted on December 4, 2010 by Heidi Cohen in Actionable Marketing 101, Marketing | 4 Comments

Why not use this holiday season of giving to extend your relationship with your customers? Here are 9 quick ways to engage your company, regardless of size, in cause marketing which Cone Inc. has shown to improve customer sentiment towards your firm.

Tags: Cause marketing, Cone Inc., Lion Brand Studio, Stephen Colbert, Zabars

Social Media Hearts Cause Marketing

Posted on November 24, 2010 by Heidi Cohen in Actionable Marketing 101, Customer, Social Media |

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

Tags: #MMChat, #PR20Chat, Carrie Kerpen, Cause Evolution Study, Cause marketing, Chris Brogan, Cone Inc., JGoldsborough, Likeable Media, NFP, PRTini, social marketing, The Social CMO, Tweetsgiving