Buffer Is Losing Social Media Traffic: Are You?
Posted on November 18, 2015 by Heidi Cohen in Content Marketing, Social Media | 1 Comment
Paying attention to your social media traffic? If not, you may be surprised. Case study Buffer Social Media Traffic #FAIL. With tips & charts to help you.
How To Drive Measurable Social Media Results
Posted on January 19, 2015 by Heidi Cohen in Marketing Metrics, Social Media |
Marketers seek to drive measurable social media results. This case study shows why awareness is NOT enough; 5 tactics for measurable social media results.
Tags: AOL, BuzzFeed, eMarketer, Jason Miller, social media metric
You Can Put A Price On Pinterest
Posted on November 3, 2014 by Heidi Cohen in Marketing, Social Media |
Is Pinterest part of your social media strategy? Include these 15 Pinterest tactics in your marketing plans to drive sales and traffic to your site.
How To Improve Your Content Based On 2.6 Billion Social Media Shares
Posted on September 24, 2014 by Heidi Cohen in Content Marketing, Social Media | 4 Comments
Looking to maximize content marketing social shares? Check out the results of BuzzSumo-Fract.il research of 2.6 billion social shares.
7 Easy Ways to Curate Content (& Drive Traffic)
Posted on February 6, 2013 by Heidi Cohen in Content Marketing | 17 Comments
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog