business connections

LinkedIn: Social Media’s Content Treasure Trove

While, for many, LinkedIn is merely an enhanced electronic rolodex for job search, the reality is that LinkedIn is a business-oriented treasure trove of social media content that’s user-generated and user-curated. Before integrating LinkedIn into your marketing strategy, whether you’re looking to source new sales leads or position your firm, it’s important to assess the different types of LinkedIn content and determine which will be best for achieving your goal(s). (See why LinkedIn is social media’s matchmaker.) Here are eight types of LinkedIn information.

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