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To extend your budget, here are 14 content marketing resources you can use. You’ll still need to modify content to meet the specific needs of your target readers and the channel in which it is distributed. To increase the value of other people’s content, you must re-imagine it to fit your specific needs: 3 tips to help you achieve this are included. Source: Heidi Cohen’s Actionable Marketing Blog
Branding is important as a company’s short hand. For many executives, branding is limited to their logo and advertising. But the reality is that branding is a connective thread that extends beyond your communications and touches every aspect of your organization. Here are 21 ways to extend your brand with limited additional cost.
Actionable Marketing 101 Budget season means diving into the numbers behind your marketing. For many marketers, tracking financial results is like speaking a foreign language. In reality, the process can be relatively painless with a little translation, a little planning and some simple math.