Bryan Eisenberg

Content Marketing Performance Checklist: 1H2015

Posted on July 6, 2015 by Heidi Cohen in Content Marketing |

Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.

Tags: Andy Crestodina, Ann Handley, Bryan Eisenberg, CC Chapman, Chart, Chris Guillebeau, Content Marketing Institute, Derek Halpern, HARO, Jason Miller, Jon Morrow, Marcus Sheridan, Millward Brown, Neil Patel, Noah Kagan

What is Branding?

Posted on August 15, 2011 by Heidi Cohen in Branding | 3 Comments

Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.

Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin

30 Branding Definitions

Posted on August 8, 2011 by Heidi Cohen in Branding | 20 Comments

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin

What is Social Media?

Posted on May 16, 2011 by Heidi Cohen in Actionable Marketing 101, Social Media |

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.

Tags: Ann Handley, Augustine Fou, Bryan Eisenberg, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Pulizzi, Lee Odden, Liz Strauss, lurking, Mark W. Schaefer, Michelee Chmielewski, Mobile, Rebecca Lieb, Rob Peterson, Sarah Hofstetter, social media definition, Tablet, what is social media

Data Demons (in a good way!)

Posted on October 31, 2010 by Heidi Cohen in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.