Brian Dean

2020 Blogging Research: What You Can Do To Improve Your Results

Posted on October 8, 2020 by Heidi Cohen in Blogging, Content Marketing | Leave a comment

Does blogging still work for marketers? Based on 2020 blogging research, this data, charts, analysis and tips will show how to improve business results.

Tags: Ahava Leibtag, Andy Crestodina, Ann Handley, Brian Dean, Brooke Sellas, content distribution, Gini Dietrich, Mark Schaefer, Mike Allton, Orbit Media

2018 Blogging Research: How Does Your Blog Compare To The Best

Posted on November 14, 2018 by Heidi Cohen in Blogging, Market Research Insights |

Examine this analysis of 2018 Blogging Research to improve your blog and related content marketing. Includes charts, examples and tips.

Tags: Andy Crestodina, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on April 20, 2018 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Posted on April 6, 2018 by Heidi Cohen in Content Marketing |

Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.

Tags: Andy Crestodina, Brian Dean, Content curation, Michele LInn, Rebecca Lieb

Content Saturation: How Your Content Marketing Can Succeed [Research]

Posted on March 14, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.

Tags: AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Messaging Apps, Parse.ly, PESO model, Search, Shareaholic

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Posted on February 8, 2018 by Heidi Cohen in Blogging, Content Marketing |

Cinderella makeover content marketing is long playing content you transform into stellar, results driving beauties. After defining Cinderella content, it outlines why and what content needs it including a case study.