Brian Dean

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on April 20, 2018 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Posted on April 6, 2018 by Heidi Cohen in Content Marketing |

Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.

Tags: Andy Crestodina, Brian Dean, Content curation, Michele LInn, Rebecca Lieb

Content Saturation: How Your Content Marketing Can Succeed [Research]

Posted on March 14, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.

Tags: AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Messaging Apps, Parse.ly, PESO model, Search, Shareaholic

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Posted on February 8, 2018 by Heidi Cohen in Blogging, Content Marketing |

Cinderella makeover content marketing is long playing content you transform into stellar, results driving beauties. After defining Cinderella content, it outlines why and what content needs it including a case study.

Tags: Aaron Orendorff, Andy Crestodina, Austin Keon, Brian Dean, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, Steve Rayson

Blog Post Idea Generation: 20 Options You Can Use

Posted on January 11, 2018 by Heidi Cohen in Blogging, Content Marketing | 2 Comments

Not sure what to blog about? Here are 20 ways to get blog post idea generation with examples, tips and tools to make your content stand out.

Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, Brian Clark, Brian Dean, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, Spin Sucks

5 Top 2017 Marketing Trends And 2018 Marketing Implications

Posted on December 22, 2017 by Heidi Cohen in Marketing Strategy | 2 Comments

2018 Marketing Implications-2017 Marketing Trends

Here are the 5 Top 2017 Marketing Trends and their 2018 marketing implications. Includes 2018 marketing tactics and charts to make your case.

Tags: 2017 Marketing Trends, 2018 Marketing Implications, Andy Crestodina, Brian Dean, BuzzSumo, Derek Halpern, Facebook, Hubspot, Joe Pulizzi, mari smith, Marketing Metrics, Melanie Deziel, Pat Flynn, Video

How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Posted on November 14, 2017 by Heidi Cohen in Content Curation, Content Marketing | 1 Comment

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.