Branding

Addicted To Social Media (& What It Means For Your Marketing) [Research]

Are you addicted to social media? Just think that addiction is related to drugs, alcohol and cigarettes? As a marketer, what does social media’s addictive nature mean to your plans? Here are 5 tips to help you. BTW– Monitor the social media ecosystem for brand mentions and have a crisis management plan ready!

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Social Media: The Skinny on Brands Versus Direct Marketing [Research]

97% of marketers believe social media supports their business objectives, according to recent Wildfire research. The problem is that, by itself, this data point doesn’t give marketers any guidance for using social media in their plans. Here’s the skinny on social media branding and direct marketing (aka direct response) and what you as a marketer need to do to improve your ability to use social media more effectively.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.

 

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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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What’s In Your Metrics Dashboard?

As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business.  While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)

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Is Your Marketing Actionable?

What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.

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10 Social Media Brand Insights

No branding!

Social media teaches marketers that it takes a community to build a brand. At Internet Week New York’s NewFront 2011, several major brand marketers discussed how they’re integrating social media into their marketing and what they’ve learned. Here are ten lessons that can be applied to your brand.

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12 Content Marketing Elements

Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.

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