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Creating enough content to feed the social media beast and having sufficient content marketing resources are among the top content challenges facing marketers despite the fact that their companies have amassed lots of evergreen content over years in the form of advertising, product information, presentations, whitepapers, photographs, press releases and other information. Therefore before you dive into creating new content, mine your existing content to improve its effectiveness.
Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.
Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog