Brand
7 Step Marketing Framework
To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.
23 Actionable Marketing Tactics To Keep Business On Track
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
Content Marketing: 7 Steps to a Successful Repurposing Strategy
When it comes to content marketing, one size content doesn’t fit all. You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.
53 Actionable Content Marketing Metrics
Are you tracking the key content marketing metrics for your business? Here are 53 actionable content marketing metrics from which to choose.
Images: How to Tell Your Brand Story [Examples]
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
Content Marketing: How to Get More Readers
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
105 Point Checklist to Get 2013 Marketing On Track
Want your 2013 marketing to succeed? Of course you do! (Who doesn’t?) Then follow this 2013 Marketing Guide, written in plain English and broken into 105 easy-to-follow steps.
To get your 2013 marketing on track regardless of whether you work for a B2C, B2B, not-for-profit or you’re a solopreneur, this 105 point checklist is a must-have business tool. It’s useful for specialized marketers including social media, content marketing and mobile.
[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
