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Brand
AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy
Did you know that community is the new marketing? AMG author interview with Mark Schaefer of Belonging To The Brand.
Tags: Audience, Belonging to the Brand, Boss Mom, Brand, Community, edelman, Fan, Mark Schaefer, McKinsey, small business, Trust
Branding on a Budget Checklist: How To Do Branding On The Cheap
Need to do branding on the cheap? Then use this Branding on a Budget Checklist to create your brand without extra cost across your business.
Tags: Brand, budget, Marketing Strategy
Visual Content Challenges: Missing Out On Marketing Success?
Are the 3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.
Is Your Global Brand Lost In Translation?
How consistent is your global brand? Is it lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.
Tags: Bogota, Brand, Juan Valdez, Lima, Starbucks
10 Brand Tactics For Your 2014 Marketing Plans
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Tags: Brand, Brand tactic, Brand Z, Chart, Jay Baer, Millward Brown, Trust, Zero Moment of Truth, ZMOT
5 Core Attributes of Experiential Marketing
Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.
How To Be A Content Marketing Rockstar
With over 90% of marketers investing in content marketing, you must be a content marketing rockstar to stand out in today’s exploding content ecosystem. To amplify your content marketing, apply these seven lessons from top music rockstars.
Social Media Is A Team Effort [Chart]
Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.
Tags: Brand, Zero Moment of Truth
