Brand

Branding on a Budget Checklist: How To Do Branding On The Cheap

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Need to do branding on the cheap? Then use this Branding on a Budget Checklist to create your brand without extra cost across your business.

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Visual Content Challenges: Missing Out On Marketing Success?

visual content challenges

Are the  3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing’s ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here’s the data and tips to achieve marketing success.

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Is Your Global Brand Lost In Translation?

How consistent is your global brand? Is it  lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.

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10 Brand Tactics For Your 2014 Marketing Plans

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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5 Core Attributes of Experiential Marketing

Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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How To Be A Content Marketing Rockstar

With over 90% of marketers investing in content marketing, you must be a content marketing rockstar to stand out in today’s exploding content ecosystem.  To amplify your content marketing, apply these seven lessons from top music rockstars.

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Social Media Is A Team Effort [Chart]

Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.

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7 Step Marketing Framework

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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