How consistent is your global brand? Is it lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.
With over 90% of marketers investing in content marketing, you must be a content marketing rockstar to stand out in today’s exploding content ecosystem. To amplify your content marketing, apply these seven lessons from top music rockstars.
To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.