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What’s Wrong With Social Media Metrics? [Research]

Posted on March 26, 2012 by Heidi Cohen in Marketing Metrics, Social Media | 4 Comments
How do you measure your social media marketing?

Ask most businesses how they measure social media efforts and chances are they’ll tell you what they’re counting. Among the elements tracked are fans, followers, likes, tweets, comments, and shares.What’s missing from these lists? [You may be interested in this related article, The One Social Media Metric You Need.]  For social media efforts to drive sales, you must set revenue-related goals. Here are five activities from Heidi Cohen’s Actionable Marketing Blog [Research included.]

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