blogworld expo

9 Surefire Facebook Marketing Tips

As social media’s 800 pound gorilla, marketers feel they must incorporate Facebook marketing into their overall plans, even if they’re not sure it will yield measurable results. To get your social media strategy on track, Facebook marketing expert, Amy Porterfield,  at BlogWorld Expo New York, shared nine secrets to attracting clients and profits on Facebook after its recent enhancements. The bottom line is Facebook is all about the engagemen. Source: Heidi Cohen’s Actionable Marketing Blog.


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3 Mobile Marketing Questions Your Business Needs to Answer

With the increase in ownership of mobile devices including smartphones and tablets, consider how to integrate mobile into your marketing plans. While your audience may not be as tech savvy as you are, don’t underestimate their desire to seek your business on a mobile device even if it’s a B2B offering. Here are three marketing questions to get your mobile plans on track. Source: Heidi Cohen’s Actionable Marketing Blog

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Blogging: The One Secret to Making Money

Blogging's one secret

Many bloggers dive into blogging to share their love of their topic with others and think about how to monetize their efforts later as an afterthought. As a result, their efforts aren’t focused on their unstated goal of making money. Here’s the one secret to making money with your blog and nine ways to monetize your blog. Source: Heidi Cohen’s Actionable Marketing Blog

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How Book Marketing Uses Social Media

Book Expo America (aka BEA), book marketing’s biggest U.S. event, is where publishers take their books for the coming year to meet and persuade booksellers to promote and sell them. To show how book marketing uses social media, here are three examples from BEA and BlogWorld Expo.

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