Regardless of how long you’ve been creating content or blogging, there’s always room for improvement. The New Year is a great time to assess your writing and content creation in order to take it to the next level. To help you achieve your 2012 content marketing and blogging goals, here are twelve content marketing resolutions.
Do blogs matter to your brand and marketing? Understand blogs don’t just refer to your corporate blog but rather to the breadth of blogs covering your category and general topics touching your product array. Before answering, check Technorati’s State of the Blogosphere. Here are seven points where brand marketers must pay attention to bloggers and recommended business actions. [Research charts included.]
I’m often asked how I can crank out a column or more every day. The answer is simple: writing is a habit.
Like you, I wasn’t born with a pencil in one hand and a computer in the other. While I’ve wanted to be a writer since I was grade school, I never studied writing in university. But when one of my college friends got cancer, it made me think about my life and what I wanted to accomplish. I kept coming back to writing. Here are five tips to help you develop a writing habit.
Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your company blog, the reality is that it can be difficult to find an employee who loves your brand, cares about your customers, and enjoys writing. Before you search for bloggers for your organization’s blog, here are three factors that you should take into consideration.
Have you ever had days when you can’t bring yourself to blog? You stare at the blank screen hoping the words will magically appear and almost any other chore seems much more exciting including the laundry. Here are twelve blog post ideas that you can use to provide structure to your writing without bothering your creative muse.