blogger outreach

Blogger Outreach: 9 Tips You Need to Succeed

Posted on May 20, 2012 by Heidi Cohen in Blogging, PR | 2 Comments
Are you reaching out to bloggers?

Blogger outreach is used by one out of five niche businesses according to Chief Marketer research. It’s no surprise since blogger outreach can yield powerful results. It’s another way of leveraging other people’s audiences. So how does a marketer implement a blogger outreach program? Here are: 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively and 9 steps to implement blogger outreach. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Fail At Social Media By Not Really Trying

Posted on February 16, 2012 by Heidi Cohen in Social Media | 13 Comments

While social media continues to be at the top of marketers’ list, it doesn’t always yield the results they expect. Some of these outcomes cause problems marketers never saw coming. As a result, they don’t know what to do and take longer to respond than social media participants expect. Among the Suxorz’s worst-in-class social media executions are seven important marketing lessons.

 

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