Blog
Social Media Friendly Content Marketing [Examples]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)? Here are three content marketing examples with three actionable content marketing tips each.
20 Ways to Use Your Blog to Generate Leads
Want to generate qualified leads for your business? Well, I’ve got one word for you—Blogs! Here are twenty ways that a blog can help you generate qualified prospects and customers for your business, regardless of whether it’s B2B, B2C, not-for-profit or solopreneur.
Blogging Is Dead – Long Live The Blog! [Research]
Is blogging dead? It depends who you ask. According to recent University of Massachusetts Dartmouth research, blogging has declined. Call me a contrarian but blogs should be a core aspect of any organization’s marketing strategy regardless of whether you’re a B2C, B2B, not-for-profit or a solopreneur. (Here’s a chart laying out the four main types of blogs.) Here are ten ways a blog can be at the center of your marketing efforts.
16 Magnetic Titles For February Content & Blogging
When it comes to promotional inspiration, February is a marketer’s delight because it’s filled with fun holidays. To help you develop your editorial calendar for February, here are eight events around which to write great content or blog posts as part of a larger marketing campaign. There are sixteen magnetic titles in all, enough to get you two blog posts a week for the month of February. (Need more choices to get your creative juices flowing? Here’re 125 Blog Titles.)
2012 Social Media Marketing Predictions [Charts]
Social media usage increased in 2011. Social media now accounts for one out of every four minutes spent online in the US according to Nielsen. Further, social media is no longer just for kids; Pew Research found social media use by older participants increased. Here are seven predictions for social media in 2012.
Do You Know These 5 Secrets to Compelling Content?
When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.
21 Ways to Say Thank You Via Social Media
Thanksgiving is a time to thank those who’ve helped and supported us. Thank You. It’s amazing how far those two little words can go. But do realize that, with the use of social media’s expanded communications methods, across one-to-many, one-to-one and many-to-many platforms, there’s no reason this season not to reach out and thank your family, friends, customers, colleagues and social media contacts. Here are twenty-one tips to thank your social media circle and show you care.
How to Develop Your Editorial Calendar
Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.
