Blog
5 Ways Social Media Boosts B2B Marketing [Examples]
Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples. (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog
On Social Media Timing Is Everything! [Research]
On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.]
Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.
Social Media: 10 PR Tactics
No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog
11 Tactics to Optimize Your Blog
Optimizing your blog content is a challenge every blogger faces. While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well. Here are ten tactics to optimize your blog content. Source: Heidi Cohen’s Actionable Marketing Blog
Blogging: Balancing Professional Versus Personal [Chart]
Many bloggers find that the distinction between their professional and personal lives tends to blur. It’s easy to say keep your professional exchanges separate from your personal ones on social media platforms. But, as in real life relationships, this can be easier said than done. Nowhere is this more challenging than blogging where the best bloggers integrate their personality into their content.
The Inside Scoop On How Marketers Use Social Media [Research]
Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)
How To Make Your Content Marketing Spread Like Wildfire
You can write the best content marketing in the world but, without help distributing it to the largest audience possible, chances are it’ll be buried amidst newer, sexier content that’s churned out every second. Give each piece of content a head start with these 3 tips and then you can get your content marketing to spread like wildfire with these 20 tips. (Here’s how to get your content discovered.) Source: Heidi Cohen’s Actionable Marketing Blog.
21 Tips to Keep Your Writing Sharp
Every writer has days when they sit down to write and the words just don’t flow onto the page. The problem writers have is, when their heart isn’t in their writing, it shows. (Here’s how to overcome your writing demons). To get your writing on track, here are twenty-one tips to prevent blank-screen-syndrome from Heidi Cohen’s Actionable Marketing Blog.
