Over the last three years, social media has continued to expand in terms of usage, platform options and marketing influence. In part, this growth has been fueled by the exponential growth in ownership and use of mobile devices, both smartphones and tablets.
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal platform for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.