BL Ochman

Why Have a Personal Blog?

Posted on December 12, 2010 by Heidi Cohen in Actionable Marketing 101, Blogging | 4 Comments

Before starting your personal blog, here are seven reasons to consider. They are closely tied to your goals for your blog.

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Listening is the New Black

Posted on October 14, 2010 by Heidi Cohen in Content Marketing, Social Media | 1 Comment

Chris Brogan advised direct marketers to grow big ears at DMA:2010 because listening is the new black.  Unlike direct marketing which focuses on purchase, social media interaction takes place earlier in the process. Therefore, Chris Brogan had 3 pieces of advice for direct marketers to adapt their businesses to social media. Please read on …

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