How To Succeed With Earned Media: 34 Case Studies
Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
Tags: Adam Franklin, Bernie Borges, BL Ochman, David Berkowitz, Deana Goldasich, Deborah Weinstein, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, Examples, George Stenitzer, Guillaume Decugis, Heidi Cohen, Jason Miller, Jennifer Smith, Jim Sterne, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max K, Nancy Tamosaitis-Thompson, Neil Patel, Pawan Deshpande, Peg Fitzpatrick, Richard Rose, Sarah Hofstetter, Stephanie Fierman, Wendy Marx
Marketing Versus PR: What’s the Difference
There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics adapt mutually to each other. ” Here’s what 11 communications area experts said.
27 Marketing Wishes for 2012
Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.
Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward
2012 Extreme Marketing Predictions
While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.
Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker
2011 Marketing Book Recommendations By 12 Experts
Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.