Marketing Needs Big Data – Explained in Plain English [Research]

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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10 Ways to Extend Social Media Sharing [Data]

According to research from ShareThis, Starcom MediaVest and Rubinson Partners, Sharing accounts for 10% of all Internet traffic and roughly one out of three referral visits to sites from search and social media. To put this in perspective, search remains about twice that size. Based on these research findings, here are ten tips to increase the productivity of your social sharing efforts.

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