BIO Approach

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

Marketing Audience Definition: What You Need To Know

Posted on September 11, 2020 by Heidi Cohen in Audience, Customer |

Who's in your audience

Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.

Tags: Amy Landino, Audience, BIO Approach, Clayton Christensen, Employee, Jeff Rohrs, Peter Drucker, target audience, Theodore Levitt, Tom Webster, Total Marketing Audience