Barry Graubert

How To Reuse Your Content Marketing

Posted on July 2, 2013 by Heidi Cohen in Content Marketing | 6 Comments

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, CC Chapman, content, Dan Blank, Jake Sorofman, Jason Miller, Joe Pulizzi, Kelly Hungerford, Lindsay Bell, Michael Brenner, Michael Kolowich, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Repurpose, reuse, Ric Dragon, Spin Sucks, Todd Wheatland, Waynette Tubbs

20 Experts Select Key Content Marketing Metrics

Posted on June 10, 2013 by Heidi Cohen in Content Marketing, Marketing Metrics | 3 Comments

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, Dan Blank, Dave Kerpan, Heidi Cohen, Jace Sorofman, Jason Miller, Jay Baer, Joe Puluzzi, Kelly Hungerford, Lindsay Bell, Metric, Michael Brenner, Michael Molowish, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Ric Dragon, Waynette Tubbs

Content Curation: 19 Definitions

Posted on June 3, 2013 by Heidi Cohen in Content Marketing | 4 Comments

While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.