B2C
B2B Versus B2C Content Marketing [Research]
Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, “Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog
10 B2C Content Marketing Tactics You Need Now [Research / Charts]
As content marketing continues to expand and evolve, it’s increasingly used by B2C marketers to achieve core business objectives.
According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media. Here are ten tactics you need to consider with research charts and analysis. Source: Heidi Cohen’s Actionable Marketing Blog
5 Ways to Drive Business With Content Marketing [Examples]
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.
27 Ways to Reuse Blog Posts for Content Marketing
Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new. In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.
The Inside Scoop On How Marketers Use Social Media [Research]
Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)
What’s in Your Blog? [Chart]
It used to be easy to tell a website from a blog. Websites were online business brochures while blogs were personal online journals. Since then, content has become king and businesses have discovered how easy it is to use blogging tools for branding, marketing communications and audience development. Today, blogs are used for all the major types of web-based communications: B2C, B2B,NFP as well as individual writing. Here’s how marketing elements compare across the major blog types:
