B2C

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |
Square Lights-Content Marketing Pivot

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

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5 Basic Content Types Customers Need

Posted on May 11, 2017 by Heidi Cohen in Content Marketing | 7 Comments
Customer FAQ Content Like 5 Food Groups

Want to attract and support prospects before you know they’re in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.

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15 Summer Branding Tips Your Business Needs

Posted on July 8, 2016 by Heidi Cohen in Branding | 4 Comments
15 Summer Branding Tips

Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.

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2016 B2B Content Marketing Versus B2C Content Marketing

Posted on October 14, 2015 by Heidi Cohen in Content Marketing, Market Research Insights | 1 Comment
B2B Content Marketing Versus B2C Content Marketing

Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.

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Content Marketing Triggers: What You Need To Know

Posted on April 30, 2014 by Heidi Cohen in Content Marketing |

Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.

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Social Media ROI: What 10% of B2C Firms Do Right

Posted on November 4, 2013 by Heidi Cohen in Social Media | 1 Comment
social media roi

Does your B2C firm drive a positive social media ROI? Here are 7 factors to help you align with the top 10% of social media businesses. Research / charts.

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B2C Versus B2B: The Most Important Social Media Platform [Research]

Posted on June 4, 2013 by Heidi Cohen in Social Media |

B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media in their marketing mix. This makes sense since each social media venue has a different focus. Chart of B2C versus B2B with 14 Actionable Social Media Tips.

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Blogging ROI: 15 Ways Blogs Make Money

Posted on January 20, 2013 by Heidi Cohen in Blogging, Marketing Metrics | 5 Comments

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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