Want to attract and support prospects before you know they’re in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.
Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.
Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.
Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.
Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, “Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog