As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.
Maximize your B2B content marketing distribution reach with this B2B Content Marketing Research analysis and 30 tactics with examples.
Want to attract and support prospects before you know they’re in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.
Maximize B2B Blog Results. Use these 10 blogging tactics with charts and examples from top content marketing experts.
Have you spiffed up your brand for summer? Take a less is more approach to your brand across channels. 15 summer branding tips to get your brand in shape.
The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.
It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo.
The Challenger Customer unveils research-based tools that will help you distinguish the “Talkers” from the “Mobilizers” in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.