B2B

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on June 13, 2022 by Heidi Cohen in B2B Marketing, Purchase Process |

Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.

Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

2020 B2B Content Marketing Research: How To Improve Your Results

Posted on October 24, 2019 by Heidi Cohen in Content Marketing, Market Research Insights |

Use this 2020 B2B Content Marketing Research analysis to improve your results and guide you to deliver on your key priorities. Includes data, charts and actionable content marketing tips.

Tags: B2B, Content Marketing Institute, Gartner Research, MarketingProfs, Seismic Shift

Effective Sales Enablement – Author Interview

Posted on March 9, 2019 by Heidi Cohen in Marketing, Sales | Leave a comment

As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.

Tags: B2B, Mark Schaefer, Pam Didner, Sales Enablement