B2B

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

Seismic Shift Marketing: What You Need To Do Now

Posted on December 4, 2019 by Heidi Cohen in Marketing |

Wonder what Seismic Shift Marketing is and how it will impact your business? Get the Seismic Marketing Shift definition, data and tips to succeed.

Tags: Amazon, B2B, B2C, Chris Penn, Rand Fishkin, Social Media, Talkwalker, Voice-First

2020 B2B Content Marketing Research: How To Improve Your Results

Posted on October 24, 2019 by Heidi Cohen in Content Marketing, Market Research Insights |

Use this 2020 B2B Content Marketing Research analysis to improve your results and guide you to deliver on your key priorities. Includes data, charts and actionable content marketing tips.

Tags: B2B, Content Marketing Institute, Gartner Research, MarketingProfs, Seismic Shift

Effective Sales Enablement – Author Interview

Posted on March 9, 2019 by Heidi Cohen in Marketing, Sales | Leave a comment

As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.

Tags: B2B, Mark Schaefer, Pam Didner, Sales Enablement