B2B

Seismic Shift Marketing: What You Need To Do Now

Posted on December 4, 2019 by Heidi Cohen in Marketing |

Wonder what Seismic Shift Marketing is and how it will impact your business? Get the Seismic Marketing Shift definition, data and tips to succeed.

Tags: Amazon, B2B, B2C, Chris Penn, Rand Fishkin, Social Media, Talkwalker, Voice-First

2020 B2B Content Marketing Research: How To Improve Your Results

Posted on October 24, 2019 by Heidi Cohen in Content Marketing, Market Research Insights |

Use this 2020 B2B Content Marketing Research analysis to improve your results and guide you to deliver on your key priorities. Includes data, charts and actionable content marketing tips.

Tags: B2B, Content Marketing Institute, Gartner Research, MarketingProfs, Seismic Shift

Effective Sales Enablement – Author Interview

Posted on March 9, 2019 by Heidi Cohen in Marketing, Sales | Leave a comment

As a B2B marketer, you need effective sales enablement to streamline sales to increase results. Pam Didner helps you step by step in Effective Sales Enablement book.

Tags: B2B, Mark Schaefer, Pam Didner, Sales Enablement

B2B Marketing Books: MarketingProfs B2B Forum Authors

Posted on November 10, 2018 by Heidi Cohen in B2B Marketing, Writing |

Want to be a B2B marketing smarty? Check out these MarketingProfs B2B Forum authors. These experts provide the B2B know-how you need to succeed.

Tags: #MPB2B, Author, B2B, Marketing Book

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Posted on May 29, 2018 by Heidi Cohen in Content Marketing, Market Research Insights |

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

Tags: Andrea Fryear, Andy Crestodina, B2B, BuzzSumo, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Orbit Media, Original Research, SmartBrief, Social Media Examiner

2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Posted on October 24, 2017 by Heidi Cohen in Content Marketing, Market Research Insights | 2 Comments

B2B Content Marketing Distribution -Research

Maximize your B2B content marketing distribution reach with this B2B Content Marketing Research analysis and 30 tactics with examples.

Tags: Aaron Orendorff, Andy Crestodina, Ann Handley, B2B, content distribution, Curata, Gini Dietrich, Henneke Duistermaat, Jodi Harris, Lee Odden, Lisa Murton Beets, Madalyn Sklar, Michael Brenner, Nadya Khoja, Peg Fitzpatrick, SUsan Moeller

5 Basic Content Types Customers Need

Posted on May 11, 2017 by Heidi Cohen in Content Marketing | 7 Comments

Want to attract and support prospects before you know they’re in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.

Tags: Amazon, B2B, B2C, Marcus Sheridan