What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.