Author Interview

AMG Author Interview – Carla Johnson, RE:Think Innovation

Re:Think Innovation

Want to change your organization? See what Carla Johnson, author of RE:Think Innovation, recommends that your do.

Tags: , , , ,

AMG Author Interview – Matt Blumberg, Startup CXO

Startup CXO

Heidi Cohen interviews Matt Blumberg. New Book: Startup CXO: A Field Guide To Scaling Up Your Company’s Critical Functions and Teams Heidi: Startup CXO reads like a handbook for the senior management team of a startup that intends to grow into a full fledged business. It should be required reading for anyone considering starting a business (as versus a side hustle), scaling a startup, or joining a startup in a key management role. Unlike many books on the market, it fills a definable niche of Startup CEOs and their management team. While it’s easy-to-consume so readers can find the sections that interest them, it’s a graduate level textbook. Unlike most business books, it clocks in at 600+ pages.

Tags: , , , ,

Marketing Rebellion – Author Interview

Marketing Rebellion

Need to change your marketing and business to meet 22nd century customer needs? Then read this author interview where Mark W. Schaefer discusses his book, Marketing Rebellion.

Tags: , , , ,