Audience

The #1 Media Lesson Content Marketers Must Learn

Posted on March 18, 2015 by Heidi Cohen in Content Marketing | 2 Comments

Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.

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Create Your Niche for Business Success [Graphic]

Posted on April 5, 2013 by Heidi Cohen in Actionable Marketing 101 | 4 Comments

From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.

Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog

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34 Ways to Raise Blog Readership Without Social Media

Posted on September 18, 2011 by Heidi Cohen in Blogging | 11 Comments

What marketer isn’t looking to expand his reader base? Most bloggers just concentrate their audience building efforts on social media. While this is effective, it overlooks a broad range of opportunities where you’re already connecting with people.

To help you raise your blog readership, here are 34 non-social blog promotion suggestions. Regardless of which options you choose, don’t forget to include a call-to-action!

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How Not to Lose Your Audience

Posted on May 17, 2011 by Heidi Cohen in Blogging, Content Marketing | 6 Comments

How do you get people to keep paying attention to your content whether it’s website or a blog? Here are fifteen ways that you can lose your audience and how to fix them.

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5 Ways to Increase Your Blog Reach

Posted on May 7, 2011 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Are you looking to expand your blog’s audience? Here are five ways that you can leverage other bloggers’ audiences to build your audience. While this method, requires creating content for other bloggers, it can reap benefits in terms of building your audience.

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Content Marketing: Is Yours Spreadable?

Posted on April 20, 2011 by Heidi Cohen in Content Marketing |

While content marketing doesn’t innately long to be free, it does like to get spread around. How you craft your content marketing can enhance its ability to be seen by a wider audience. Here are 10 ways to expand your content marketing reach.

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