Audience

Voice Marketing ABC: How To Achieve Business Success

Posted on January 31, 2022 by Heidi Cohen in Marketing, Voice |

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

Posted on October 25, 2021 by Heidi Cohen in Content Marketing, Social Media |

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.

Tags: Ambition, Amy Porterfield, Andy Crestodina, Audience, Blue Orange Games, Facebook, Gail Matthews, Gini Dietrich, Halloween, Madalyn Sklar, Melonie Dodaro, Microsoft, Nadya Khoja, NYPL, Ryan Holiday, Social media marketing tips, SparkToro, Trust

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

New Normal Customer Behavior: What You Need To Know

Posted on September 17, 2020 by Heidi Cohen in Customer |

Want to understand how your audience acts post-COVID? The New Normal Customer Behavior definition helps you. With statistics and charts.

Tags: Audience, Global Web Index, McKinsey, New Normal Customer Behavior

Marketing Audience Definition: What You Need To Know

Posted on September 11, 2020 by Heidi Cohen in Customer |

Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.

Tags: Amy Landino, Audience, BIO Approach, Clayton Christensen, Employee, Jeff Rohrs, Peter Drucker, target audience, Theodore Levitt, Tom Webster, Total Marketing Audience

Content Marketing Audience: Do You Know Your Readers?

Posted on February 8, 2017 by Heidi Cohen in Blogging, Content Marketing | 7 Comments

Do you know who your content marketing audience really is? Get an in-depth assessment of the 3 key segments of your audience. Includes examples.

Tags: Aaron Orendorff, Andy Crestodina, Audience, Derek Halpern, Edelman Trust Barometer, Lee Odden, LinkedIn, Lisa Dougherty, Lisa Jenkins, Nadja Khoja

The #1 Media Lesson Content Marketers Must Learn

Posted on March 18, 2015 by Heidi Cohen in Content Marketing | 2 Comments

Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.

Tags: Audience, Leader-Observer, Media, Media Revenue