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30 Insider Tips To Extend Your Content Marketing (Without Really Working)

Posted on October 23, 2012 by Heidi Cohen in Content Marketing | 5 Comments

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

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Content Marketing ABCs

Posted on September 6, 2011 by Heidi Cohen in Content Marketing, Social Media | 3 Comments

When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.

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