Arnie Kuenn

Content Shock – What 24 Content Marketing Experts Think

Posted on March 27, 2014 by Heidi Cohen in Content Marketing | 5 Comments

Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.

Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Content Shock, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock. Mark Schaefer

Lean Content Definition Roundup

Posted on March 17, 2014 by Heidi Cohen in Content Marketing |

22 Experts Weigh in - Heidi Cohen-Actionable Marketing Guide

What’s your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.

Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock

Content Quality Definition: 25 Experts Weigh In

Posted on March 10, 2014 by Heidi Cohen in Content Marketing |

2014 is the year of content quality. Here’s the content quality definition as given by 25 content marketing experts.

Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Ann Handley, Arnie Kuenn, Barry Feldman, Bernie Borges, Content Quality, David Berkowitz, Dayna Rothman, Doreen Moran, Guillaume Decugis, Heidi Cohen, Ian Cleary, Ian Hutchinson, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Scott Abel, TOby Mrudock

63 Content Marketing Forecasts For 2014

Posted on January 15, 2014 by Heidi Cohen in Content Marketing | 3 Comments

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

Tags: Andy Crestodina, Ann Handley, Arnie Kuenn, CC Chapman, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Emeric Ernoult, Heidi Cohen, Ian Cleary, Joe Pulizzi, Jonah Berger, Kelly Hungerford, Kristi Hines, Lindsay Bell, Lisa Buyer, Michael Brenner, Mike Stelzner, Neal Schaffer, Nick kellet, Pawan Deshpande, Ric Dragon, Rob Peterson, Tommy Walker

Content Marketing: 23 Experts Tell How To Improve It

Posted on October 14, 2013 by Heidi Cohen in Content Marketing | 2 Comments

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

Tags: Andy Crestodina, Arnie Kuenn, Barry Feldman, Bernie Borges, C.C. Chapman, Dave Kerpen, David Meerman Scott, Dayna Rothman, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Kristi Hines, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Peter Shankman, Ric Dragon

28 Amazing Content Marketing Ideas You Can Use Now

Posted on September 30, 2013 by Heidi Cohen in Content Marketing | 14 Comments

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

Tags: Andy Crestodina, Annalect.com, Arnie Kuenn, Barry Feldman, Bernie Borges, CC Chapman, David Meerman Scott, Dayna Rothman, Examples, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Ric Dragon

How To Reuse Your Content Marketing

Posted on July 2, 2013 by Heidi Cohen in Content Marketing | 6 Comments

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, CC Chapman, content, Dan Blank, Jake Sorofman, Jason Miller, Joe Pulizzi, Kelly Hungerford, Lindsay Bell, Michael Brenner, Michael Kolowich, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Repurpose, reuse, Ric Dragon, Spin Sucks, Todd Wheatland, Waynette Tubbs

Content Marketing: How to Capitalize on Breaking News and Trending Topics

Posted on June 21, 2013 by Heidi Cohen in Content Marketing | 1 Comment

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.