Posted on April 27, 2015 by Heidi Cohen in Media,
PR |
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
Tags: Adam Franklin, Andy Crestodina, Arnie Kuenn, B.L. Ochman, Bernie Borges, David Berkowita, Deana Goldasich, Deborah Weinstein, Definition, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, George Stenitzer, Gini Dietrich, Guillaume Decugis, Heidi Cohen, Jennifer Smith, Jim Sterne, Joel Richman, Joel Windels, Kelly Hungerford, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max Kalehoff, Nancy Tamosaitis-Thompson, Neil Patel, Peg Fitzpatrick, PESO model, Rebecca Lieb, Robert Rose, Stephanie Fierman, Wendy Marx
Content Marketing Works, by Arnie Kuenn, is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business.
Read Heidi Cohen’s interview with author Arnie Kuenn.
Want to get your content marketing on track for 2015? Integrate these 20 Content Marketing Tips Guaranteed To Yield Results from 9 experts into your plans.
Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Ian Cleary, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Mistake, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, lead generation, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, lead generation, Michael Brenner, Mike Delgado, Neal Schaffer, Phil Paranicas, Ric Dragon
Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.
Tags: Ahava Leibtag, Andy Crestodina, Angie Schottmuller, Arnie Kuenn, Barry Feldman, Barry Graubart, Bernie Borges, Content Shock, Dayna Rothman, Guillaume Decugis, Hunter Boyle, Ian Cleary, Lisa Buyer, Michael Brenner, Murray Newlands, Neal Schaffer, Nick kellet, Pawan Deshpande, Phil Paranicas, Russell Sparkman, Scott P. Abel, Toby Murdock. Mark Schaefer
