Why Your Content Marketing Should Start Talking

Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking.

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2013 Social Media Trends and Your Business

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.

Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.

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