Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
With increase in mobile web usage, marketers need to add mobile web marketing to their plans to ensure that they’re available to users regardless of how they access the Internet. For seven mobile web marketing tactics, please read on …