Content Quality Lesson: Apple’s 1984 Super Bowl Ad
Want quality content that’s a centerpiece of your brand? Apple’s 1984 Super Bowl ad is a quality content lesson. Includes 7 key attributes.
67 Mobile Facts To Develop Your 2014 Budget
Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.
7 Brand Attributes For A Social Media, Mobile World
Is your branding only skin deep? Here are 7 brand attributes for a social media, mobile world with questions to get you on track. Based on Yahoo’s new logo.
Tags: Apple, Brand attributes, IBM, Jon Stewart, Maslow hierarchy, Steve Jobs, Yahoo
69 Mobile Marketing Facts Explained (in Plain English!)
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
Steve Jobs’s Marketing Lessons
With great sorrow and sense of loss we acknowledge Steve Jobs passing. In his words, “… death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.” Yet for us who know him through his products, it’s hard to imagine a world where his creative force won’t be driving the next technological advancement.
Tags: Apple, Marketing, product design, Steve Jobs