Andy Sernovitz

Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

Posted on May 3, 2017 by Heidi Cohen in Influencer Marketing | 7 Comments

Want to improve your marketing results? Tap into micro-influencer marketing to drive engagement & conversions at a lower cost.

Tags: Andy Sernovitz, Charts, Ed Keller, Expertcity, Influencer, Jonah Berger, Lee Odden, Markerly, Mavrck, Micro-Influencer, Nielsen, Tomoson

13 Hot Marketing Tips To Set Off Fireworks

Posted on July 4, 2014 by Heidi Cohen in Marketing | 3 Comments

Want to set off fireworks with your marketing? To understand marketing today, here are 13 types of marketing and 13 hot marketing tips to help drive sales.

Tags: Andy Sernovitz, Anne Holland, Danny Brown, fireworks, Joe Pulizzi, July 4th, Marketing, Marketing Tip, Sam Fiorella, Seth Godin

101 Social Media Marketing Resources

Posted on December 10, 2012 by Heidi Cohen in Blogging, Marketing Resources, Social Media | 29 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube