Andy Crestodina

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Original Research Content

Create original research content marketing to support brand and drive sales. Shows data to make business case. Includes content marketing tips.

 

Tags: , , , , , , , , , , ,

Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.

Tags: , , , ,

21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket

Reduce Blog Risk-Don't Put All Of Your Eggs in One Basket

Take a blogging cue from the saying “Don’t put all of your eggs in one basket,” which means to reduce your risk by offering a variety of content options and expanding your potential blog audience. Here are twenty-one ways to reduce blog risk, broken into five categories.

Tags: , , , , , , ,

The Definitive Solopreneur Content Curation Guide

solopreneur content curation

Are you a one person business or department trying to keep your content marketing going? Use solopreneur content curation to streamline your content creation process. You have the choice of 3 key curation formats to supply your audience with useful information. Examples included.

Tags: , , , , , , , , ,

Content Saturation: How Your Content Marketing Can Succeed [Research]

Content Saturation- How your content marketing can succeed (research)

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.

Tags: , , , , , , , , , , , , ,

Conference Attendance: Ultimate Marketing Guide To Generating Business

Heidi Cohen and Gini Dietrich

Make conference attendance part of your marketing strategy. Get insider tips to improve marketing  results at conferences, trade shows and events even if you don’t attend.  So conference attendance  grows your business.

Tags: , , , , , , , , , , , , ,

How To Overcome Blank Screen Syndrome: The Ultimate Guide

Blank Screen Syndrome

Ever lost your creative mojo? Stare at the blinking cursor praying for inspiration. This is Blank Screen Syndrome (BSS) or Blank Blog Post Syndrome.  5 steps with tactics to give yourself permission to write and overcome BSS.

Tags: , , , , , , , , , , , , , , , , , ,

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Cinderella makeover content marketing is long playing content you transform into  stellar, results driving beauties. After defining Cinderella content, it outlines why and what content needs it including a case study.

Tags: , , , , , , , ,